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Securing$12M Asset-Backed Financing to Scale Tech Rentals for Businesses
Company Overview
Ooodles is a UK-based Hardware-as-a-Service provider, offering flexible tech rentals—including phones, laptops, and other devices—for businesses and professionals. Its self-service platform enables clients to manage all IT equipment in one place, with no upfront costs, free repairs and replacements, and upgrade options at no additional fee.
Challenge
Operating in a fast-growing but competitive market, Ooodles required substantial funding to meet rising B2B demand and scale its hardware inventory—without diluting equity. The deal involved a French lender entering the UK market for the first time, navigating FCA regulations and structuring a complex, multi-entity facility. The financial model was highly intricate, requiring detailed scenario planning and bespoke structuring.
Results
Fuse Capital secured a $12 million investment, including a $4 million asset-backed facility, to support Ooodles’ growth. The non-dilutive funding strengthened purchasing power, enabled the business to meet demand, and positioned its proprietary platform for scalable expansion.
Hardware-as-a-Service / Tech Rentals
$12M (including$4M asset-backed facility)
Hardware Acquisition, B2B Growth, Platform Expansion, Working Capital
UK
