Securing Flexible Funding for Streaming Platform Growth

Innovating in a Multi-Device World

Simplestream provides a seamless live and on-demand video streaming platform—serving the growing complexity of the multi-device OTT space with smart, simplified solutions.

As the broadcast and telecoms industries continue to evolve rapidly, Simplestream has positioned itself as a trusted partner, navigating change with agility and innovation.

Founded in 2012 by Adam Smith and Dan Finch, the UK-based SaaS provider now employs a growing team of 35, with clients across the media, telco, and broadcast sectors. With an eye on the future, the team has identified client base diversification as a key lever for continued growth.

The Challenge

Back in 2018, during a high-growth phase, Simplestream first engaged Fuse Capital. Like many tech businesses scaling fast, they needed funding to support a high cash-burn period—fueling product development, customer acquisition, and platform growth.

Four years later, with a significantly stronger valuation and a more mature capital structure, Simplestream returned to Fuse with new ambitions. This time, they required a tailored solution that reflected their evolved position and future goals.

The Solution

Fuse Capital structured a venture debt facility that complemented Simplestream’s diverse capital stack—balancing speed, flexibility, and long-term impact.

The facility included:

• A right-sized loan suited to their current scale and growth plans

• A favourable amortisation structure, allowing deferred repayments and faster deployment of capital

• Venture-aligned flexibility to support the next phase of platform and commercial growth

This deal ensured Simplestream could continue investing in innovation and expansion—without compromising equity or control.

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