Driving Scalable Growth for Behavioural Change Agency with Revenue-Based Financing

BestAtDigital (BAD) is a UK-based behavioural change agency operating at the intersection of design, behavioural science, and technology. With over 20 years of experience and a prestigious client base including GSK, EY, Nestlé, and Deloitte, BAD helps global enterprises improve performance by changing behaviours at scale. Their work ranges from boosting allyship among leaders to helping teams act on inclusion strategies, blending behavioural science with design-led digital experiences to drive measurable impact. 

Amid strong client demand and consistent year-on-year growth, BAD needed capital to accelerate the development of its higher-margin technology offering while refinancing existing debt. Traditional financing options were unavailable due to ongoing cash burn, lack of institutional investors, and the company’s scale being below conventional lenders’ preferences. BAD required a bespoke growth capital solution that avoided equity dilution and involved a lender who understood their unique growth story.